Fireproof the movie box
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Instead, they topped the Coen Brothers' 'Burn After Reading,' with Brad Pitt and George Clooney, in its third week, and Spike Lee's 'Miracle at St.
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"They were hoping to make $3 million or $4 million and crack the top 10 when the film opened last weekend. "The film exceeded even the filmmakers' expectations," the ABC article said. 4 in the country and take in more than $6 million in ticket sales during the first week. 3 with the headline "'Fireproof' Shows Christian Movies Sell," noted the quandary Hollywood faces trying to figure out how a film that was made for $500,000, relied on word of mouth instead of traditional advertising and used a volunteer cast could possibly open at No. Though the makers of Fireproof are not in it for the money and funnel the proceeds back into charitable work, box office receipts are a measure of the film's popularity with the American public.įireproof also continues to garner significant national media exposure, including articles by Time magazine and The New York Times as well as a spot on ABC's World News Tonight.Ī, which ran a story Oct. In its opening weekend, Fireproof pulled in an average of $7,764 in each of 839 theaters and placed fourth in gross revenue with $6.5 million. While Eagle Eye also was in its second week at the box office, "Nick and Norah's Infinite Playlist" was opening at 2,421 venues and ranked third in weekend gross but pulled in only $181 more per theater than Fireproof. 2 movie in average revenue this past weekend, "Eagle Eye," scored only $258 more per theater than Fireproof.
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The only movie that brought in significantly better per-theater revenue was "Beverly Hills Chihuahua," which hit its opening weekend in 3,215 venues, averaging $9,020 per theater and grossing $29 million. The movie pulled in just over $4 million overall, claiming the No. (BP)-In its second week at the box office, "Fireproof" topped $12 million in total receipts and stayed among the top five movies in average theater revenue.įireproof averaged $4,776 in 852 theaters, according to, placing it at No.